At their Next Level press conference on the 24th of June Czech car manufacturer, ŠKODA released their plan to launch three low-cost fully electric cars this decade. These new models represent Skoda’s response to the rapidly changing automotive industry.
These new models will all be smaller and more compact than the Enyaq iV family. The Enyaq was the first release on Volkswagen’s MEB platform. Receiving many positive reviews it does offer a lot of confidence in what we can expect from ŠKODA over the next few years.
Further details on the new vehicles are still to be confirmed. It is, however, fair to say this represents a bold step to future-proofing ŠKODA. All going to plan the aim is to help the world live smarter by becoming more international, electrified, and to embrace digital.
How is Skoda Going to Make this Happen?
Turning one of the largest automotive companies from producing ICE vehicles to electric is no small feat. It requires serious investment, time, and innovation.
During the presentation, ŠKODA’s CEO Thomas Sheaffer outlined where they will focus their efforts to succeed. This included three priorities which are expand, explore, and engage.
For expand, ŠKODA aims to strengthen their position in the entry-level segment with a selection of affordable models. The new Fabia will be the start to this entering the market at below 14,000 for the base model. For the new all-electric offering, these vehicles will be priced below the Enyaq iV product family helping Skoda win new customers.
ŠKODA will be targeting a share of electric ŠKODA models of 50-70% by 2030, depending on how the environment evolves.
The focus on exploring will represent ŠKODA’s development of its brand in other markets. The focus will be on penetrating Russia, North Africa, and India with an offering that addresses local needs. The extra potential this offers boosts global sales potential to up to 1.5 million vehicles per year.
The third prong of their plan was around engagement. Sheaffer explained how this part of the plan would be targeted from multiple angles.
Firstly the 2030 goal would be to enhance UX & UI to make it instantly understandable how a Skoda works. The intuitive design of these products will enhance the user experience.
By 2025 it will be possible to buy a ŠKODA from your home via their virtual showroom. ŠKODA projects that 20% of cars will be sold this way. There are already a few European countries that this has been released in and customer feedback has been positive.
ŠKODA has also released Powerpass. This card will allow you to check-in with most public charging providers. With only one card you can take advantage of over 210,000 charging points across Europe. It makes recharging your electric car a simple and stress-free process.
The engagement part of the plan also extends to ŠKODA’s sustainability goals. Firstly by reducing fleet emissions by 50% in 2030 against 2020. Also by ensuring that vehicles produced in the Czech Republic and India are created with net-zero co2 by 2030.
Lastly, the engage will also impact how ŠKODA treats its personnel. This Czech auto giant intends to invest 500 million in education and professional development in its team. Ensuring that they are well-equipped with the skills to meet tomorrow's challenges.
Also, by 2030 25% of ŠKODA’s management positions will be held by women. As Sheaffer said, ŠKODA’s customer base is diverse so it is important to have it represented with a diverse team.
The ŠKODA strategy press conference was a very insightful look into how one of the oldest car manufacturers aims to keep pace with the breakneck evolution of this industry.
Having crafted a seriously green agenda with a focus on sustainability ŠKODA has placed their brand in a strong position to achieve the goal of being in the top five best selling brands in 2030.